Total
Research
Products and Market
Researches focused in know and understand the requirements of consumers in the differents market by means of deepening of insights. Identify opportunities to increase, contribute to innovation of strategies and actions of our clients.
Studies
- U&A Research
- Products evaluations
- Market structure
- Segmentation and Profiles
- Consumer insights y trends
- Consumer panels
Quality and Experience
The quality and experience in a service and/or product is the differential value provide for companies. Researches around these assit to our clients to change under focus human-centric, find the requirements of their audience and meet audience expectations.
Studies
- Satisfaction-Zero Gaps Analysis
- Mystery shopper
- Customer experience
- Customer journey
Image and Communication
Researches of perception and communication contribute to policy-making about positioning strategies of the company. Know how is perceived the brand inside as well as outside is essential to take decisions in different stages and generate the value that expect our clients.
Studies
- Brand Equity
- Brand loyalty
- Organisational climate
- Social responsability and reputation
- Imagen and positioning - Holistic Analysis
- Advertising evaluation and creative paths
Shopper
Ethnographic researches that expose the behaviors of consumer in their usual enviroment, Generate data of first hand, these are delved and converted in essential insights to the habits comprehension, purchasing behavior and trends.
Studies
- Shopper trips
- Purchasing behavior