Datum is a Peruvian market research and public opinion company that generates and analyzes data about people, consumers and markets; helping to understand societies and contributing to decision making to anticipate the future.

Founded in 1980, it has carried out countless studies in various countries. We belong to international associations that allow us to expand our research worldwide; as well as, nourish ourself with the new trends of technological innovation that it applies in all of our investigations.

For more than 40 years understanding people, managing to understand how they live, think, feel and how this is reflected in behaviors that impact consumption and society. Supporting all this studies with international quality standards (ISO 20252 Certification) that position us as a benchmark in the field of research.